Goal

Create an identity for a campaign aimed at recruiting ambassadors for UNFPA (United Nations Population Fund). The target audience for the campaign are active, socially responsible young people who want to change the world for the better.

Concept

The idea was to create a series of fun and meaningful illustrations with captions that reflect the dynamism and energy of potential ambassadors. The phrases used include:
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• “Got restless legs?”
• “Got unstoppable hands?”
• “Got a fair heart?”
• “Got a curious mind?”

These questions are designed to resonate with individuals who are actively involved and cannot remain indifferent to social changes.