MasterCard is launching a new credit card, “Hochu Kartka,” and the project aims to enhance brand recognition through creative promotional merchandise. Each item in the collection will embody the core values of the card, symbolizing modern convenience and individuality through fun and engaging accessories.
Create souvenir products that serve as effective tools for strengthening the emotional connection between customers and the MasterCard brand and its products.
Each item features a custom logo with a graphic element representing the product, ensuring seamless integration of the brand identity into everyday use.